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Digital Marketing > Traditional Marketing

For decades, advertising has only consisted of billboards, television and radio.

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Awareness VS. Conversions

Awareness and Conversions are a perfect dichotomy of Search Engine Marketing (SEM).

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User Experience

User experience has changed the way that we interact with the web.

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Keyword Research

When it comes to pay-per-click (PPC) marketing campaigns, keyword research is essential.

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Marketing-Lingo

Understanding the digital marketing language is very important to grasp the basics in this field.