IT'S ALL GREEK TO ME / Article 1
Understanding the digital marketing lingo is very important to grasp the basics in this field.
It is evident that all businesses will need a presence in digital marketing to reach their customers in today’s world. Many years ago, marketing was divided into multiple strategies: print advertising, television, radio, newspapers, phone books, magazines, word-of-mouth referrals, etc. Then came the internet and the landscape began to change.
Even today’s marketing world has evolved from Pre-Covid to Post-Covid strategies. The one takeaway I have encountered is how the people in this industry talk in tongues. Let’s look at some of those terms today.
We start with this first piece of the puzzle. Digital Marketing is done in various forms, so you will need to understand that part before proceeding. There are many steps even before the few listed below. We will assume you already understand who your buyers are. Keyword research has been performed.
- Web Design UX/UI
- SERP
- SEO
The Website Of Your Business, Is The Key To Your Future
In the beginning, you will need a website for your business. We will utilize your website as the heart of your marketing efforts. Having a great website is so essential to your online presence.
The website must have a good UX/UI or user experience/user interface and begins back when you are designing the website before it is live for all to find. Together with your website, we will need to start working on your SEO Search Engine Optimization.
Before we start SEO, you probably will need to know what a search engine is. Search Engines like Google or Bing are the most common you may be aware of using. However, Facebook, Instagram, LinkedIn, YouTube are also types of search engines.
The primary purpose of a search engine is to answer your questions. When a potential client needs to find your business, they often begin the process by asking questions on search engines like Google. The results are then displayed on a SERP Search Engine Results Page.
SEO Search Engine Optimization For Beginners
The goal of the initial digital marketing strategy will be to have your business appear on the first position/first page of the SERP. To appear first is done by performing SEO. I know this sounds simple, but there is so much more to this, but let us keep it simple for now.
SEO breaks down to On-page SEO optimizing the content on your actual website. Off-page SEO optimizing the various items, not on the website. Technical SEO for an easy understanding optimization of what you don’t see or behind the scenes to your website. Finally, Local SEO optimizing your site for the local market you are in. If you can do these various types of SEO well, you will usually appear in that first position, also known as organic. Which means you did not pay to be on the first page in the first listing.
We just touched on a few terms to get your feet wet. In time you will be able to know what SEO or the SERP implies to your business. Also, how does the UX/UI make your website better for your potential customers. Understanding the digital marketing terminology is difficult. The marketing lingo, acronyms, and complexity require a great team to help your business position itself for the future. The League Digital is your guide to understanding the language and explaining it, so it is Not All Greek To You.